Initially developed with product managers and designers in mind, Tome works equally well on both mobile and desktop, and its clean, flexible layout allows people to effortlessly bring ideas to life. It is an advanced platform that makes presenting complex ideas as simple as posting to social media. That’s why we are thrilled to announce our investment in Tome, a storytelling tool for work and ideas, and that both Reid Hoffman and Seth Rosenberg have joined the board. We can create a detailed spec doc and message each other constantly, but critically important creative and intellectual work – synthesizing and communicating ideas – is harder than ever. We can master the perfect pitch deck – but it’s often too time consuming for the rhythm of modern work.

We can organize data – but it’s rare that people are inspired from looking at a spreadsheet. Until today, the tools we’ve had to help us present and collaborate on our ideas simply haven’t kept up. Effective storytelling is hard, and the new world order of hybrid-first offices and distributed teams has only exacerbated this problem. Storytelling is central to the way we work together – how we share ideas, collaborate on projects, and ultimately, move business decisions forward.īut most people struggle to communicate their ideas, let alone persuade. Rhetoric and data, woven into the right story, can change minds. Customers must be convinced to buy your product, teams must be inspired to come along with a strategic plan, partners need to be swayed to sign the deal.Įffective storytelling is at the very foundation of persuasion. Listen now: iTunes | Google Podcasts | Soundcloud | Spotify | YouTube

Persuasion Through Stories: Our Investment in Tome

Persuasion story